There was huge interest in the GUNNAR Optiks range of professional performance eyewear at TechMAX 2026, with visitors recognising the growing opportunity to introduce premium eyewear to both gaming and business customers.
Discussions throughout the event focused on how GUNNAR offers retailers an attractive, high-margin product category that naturally complements gaming PCs, monitors, peripherals and workstation upgrades. Combining premium styling with proven patented amber lens technology, GUNNAR eyewear appeals to gamers, content creators and professionals alike.
While GUNNAR has built a strong reputation within the gaming community, visitors were equally excited by the growing corporate opportunity. As organisations place greater emphasis on workplace wellbeing, employee comfort and productivity, more businesses are investing in solutions that help reduce the effects of prolonged screen time.
Designed to help minimise digital eye strain, enhance visual comfort and support focus during long hours in front of a screen, GUNNAR eyewear is becoming an increasingly relevant solution for HR teams, employers and organisations looking to support employee wellbeing in modern hybrid and office environments.
GUNNAR represents an excellent opportunity to diversify product portfolios with a stylish, premium brand that delivers strong retail appeal and healthy margins.
If you’d like to learn more about the GUNNAR range or discuss reseller opportunities, contact your Ci Distribution account manager today.