Posts in category: News

Basingstoke, England – 08.01.2026 – UK-based value-added distributor Ci Distribution has announced a new distribution partnership with BenQ, a global provider of display and visual technology. The agreement will see Ci Distribution bring BenQ’s professional display portfolio to its UK reseller network, supporting customers across home, gaming, education, corporate and specialist professional environments.

Through this partnership, Ci Distribution will make BenQ desktop monitor solutions available alongside its existing range of visual, collaboration and workplace technology. The focus is on practical deployment, channel enablement and supporting resellers in specifying solutions that meet real operational requirements.

BenQ’s portfolio spans professional displays, gaming monitors and specialist visual solutions, supporting learning environments, meeting rooms, creative workflows and immersive gaming experiences. Designed with a focus on image accuracy, reliability and consistent performance. Ci Distribution will support partners with pre-sales expertise, commercial guidance and access to its established UK distribution and logistics infrastructure.

Jon Atherton, Group Sales Director at Ci Distribution, said: “Partnering with BenQ provides both parties with the opportunity to unlock significant growth across the UK. BenQ is already a well-established brand in education and the corporate sectors. The team at Ci Distribution has a broad and growing customer base of resellers supplying into these sectors, and we are excited to grow the brand further. Combine that with our customer-centric approach and commitment to innovative, high-quality products, and we see a very productive partnership that aligns with our commitment to supporting all our customers”

Carly Cheshire, Head of Consumer, BenQ UK, said: “We’re delighted to be partnering with Ci Distribution, a distributor with a strong reputation in the UK market. This strategic partnership is an important step in strengthening BenQ’s presence across education, corporate and gaming, helping us expand our reach while continuing to deliver high-quality, performance-led solutions to our UK customers.”

Who does this partnership support?

This partnership supports organisations where display technology plays a central role in entertainment, learning, collaboration and professional communication.

Education providers

Schools, colleges and universities looking for dependable classroom and campus-wide display solutions that integrate easily into existing teaching environments.

Corporate and hybrid workplaces

Organisations investing in modern office solutions, meeting rooms and collaboration spaces where consistency, reliability and ease of management matter.

Specialist and professional environments

Customers with more specific visual requirements, including training facilities, design-led spaces and briefing environments, where performance and accuracy are non-negotiable.

Creative professionals

For creative professionals, graphic designers and studios who expect high-performance displays where colour accuracy, clarity and consistency are non-negotiable.

Gamers

High-performance entertainment monitors designed for immersive gaming, seamless home working and everyday enjoyment.

About Ci Distribution

Ci Distribution connects manufacturers with proven technology solutions through a UK-wide network of resellers. Based in Basingstoke with additional operations in Telford and Wales, Ci Distribution supports over 600 partners each year across rugged technology, workplace solutions and traditional IT.

About BenQ Corporation

Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realise this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, and lifestyle lighting. Because it matters.

TCi Distribution is proud to announce that it has been named Specialist Distributor of the Year at the PCR Awards 2025.

Held at The Brewery, London, on 24 September, the awards celebrated excellence across the UK tech channel, bringing together vendors, distributors, retailers, resellers, and managed service providers (MSPs).

Jon Atherton 🌟, Director at Ci Distribution, said: “Winning Specialist Distributor of the Year is a fantastic recognition of the commitment and energy our team puts into everything we do. The PCR Awards are always a highlight of the channel calendar, and to come away with a win makes it even more special. This award belongs to the entire Ci Distribution team, our vendors, and our partners who continue to put their trust in us. We’re incredibly proud and motivated to keep building on this success.”

To celebrate our new partnership with Unitech, we’re offering exclusive launch pricing on selected products, giving you the chance to experience rugged devices that deliver performance, reliability, and value.

New Unitech customers can purchase one unit (or one of each model) at a big discount off the standard price. Act now to secure your savings — 𝘁𝗵𝗲 𝗼𝗳𝗳𝗲𝗿 𝗲𝗻𝗱𝘀 𝗼𝗻 𝟭𝟯 𝗢𝗰𝘁𝗼𝗯𝗲𝗿!

• 𝗘𝗔𝟲𝟲𝟬 𝗥𝘂𝗴𝗴𝗲𝗱 𝗦𝗺𝗮𝗿𝘁𝗽𝗵𝗼𝗻𝗲
Standard Reseller Price: £𝟰𝟵𝟮.𝟬𝟬 | Launch Offer: £𝟮𝟵𝟮.𝟬𝟬
• 𝗥𝗧𝟭𝟭𝟮 𝗥𝘂𝗴𝗴𝗲𝗱 𝗧𝗮𝗯𝗹𝗲𝘁
Standard Reseller Price: £𝟲𝟯𝟱.𝟬𝟬 | Launch Offer: £𝟯𝟵𝟬.𝟬𝟬
• 𝗧𝗕𝟭𝟳𝟬𝗣𝗹𝘂𝘀 𝗥𝘂𝗴𝗴𝗲𝗱 𝗧𝗮𝗯𝗹𝗲𝘁
Standard Reseller Price: £𝟭,𝟱𝟯𝟱.𝟬𝟬 | Launch Offer: £𝟭,𝟬𝟳𝟱.𝟬𝟬
• 𝗠𝗦𝟴𝟱𝟮 𝟮𝗗 𝗜𝗺𝗮𝗴𝗲𝗿
Standard Reseller Price: £𝟭𝟰𝟲.𝟬𝟬 | Launch Offer: £𝟳𝟴.𝟬𝟬

Don’t see the product you’re looking for? Talk to our team, we’ll find you a deal.

Ci Distribution is pleased to announce a new strategic partnership with Unitech Europe, a global leader in automatic identification and data capture (AIDC) technologies. Through this agreement, we will offer Unitech’s full product range across our UK reseller network.

Unitech’s rugged, high-performance devices are built to support sectors such as warehousing, logistics, retail, and field services. Their technology addresses the need for accurate data capture and reliable asset tracking, helping organisations improve efficiency and mobility.

We are very pleased to partner with Ci Distribution,” said Didier Snacken, Managing Director of Unitech Europe. They are a strong, reliable partner with deep expertise and a robust presence across the UK. Their professional teams and extensive infrastructure make them the ideal distributor to help drive our growth and deliver outstanding value to our customers.”

Jon Atherton, Group Sales Director at Ci Distribution, highlighted the strength of the partnership: We look for vendors who bring precision, focus, and long-term value to the channel. Unitech is exactly that. With the right blend of performance and practicality, their solutions will resonate strongly with our partners.”

Aligned Values and Proven Expertise

Ci Distribution acts as a vital link between manufacturers and customers by bridging challenges with effective technology solutions. Their expanding portfolio includes over 30 trusted manufacturers, spanning rugged devices to cybersecurity solutions. Their dedicated Rugged Sales Team, based at the Basingstoke HQ, offers the most comprehensive rugged technology knowledge in the UK, while their Telford office specialises in traditional IT products.

Paul Johnston, Territory Manager UKI at Unitech Europe, commented: “Working with Ci Distribution has been a highly positive experience. Their dedication, knowledge and proactive approach give us complete confidence in this partnership. We are proud to collaborate with such a strong and trusted distributor.”

Ian Harbar, Sales Manager, Enterprise B2B at Ci Distribution, added: “Unitech brings strong technical credibility and a product range that fits neatly into the challenges our customers are solving every day. This is a partnership built on capability and shared momentum, and we’re ready to hit the ground running.”

This partnership marks a significant step forward in Unitech’s commitment to providing top-tier products and local support throughout the UK. Resellers interested in Unitech’s full range of solutions can now connect directly with Ci Distribution at 01256378208 or email rugged@cidistribution.com.

Crosscall, Europe’s largest rugged smartphone company, has teamed up with UK-based value-added distributor Ci Distribution. This partnership comes as Crosscall expands into the UK and Ireland.

“When entering a new region, it’s vital to work in partnership with those who have a deep understanding of the market and channel,” said Matthew Burchell, Crosscall’s Head of Business Development for the UK & Ireland, explaining their partnership with Ci Distribution.

“Ci Distribution offers us tremendous value in their expertise in the rugged device market and strong relationships with leading VARs and MSPs. In working with Ci Distribution, we have a strategic alignment with a partner that has an enviable reputation and knowledge of the markets we address.”

The modern workforce with an aesthetic look

With limited options in the B2B mobile market in the UK and Ireland, Crosscall introduces a fresh perspective with devices that marry robustness with aesthetic appeal, effectively bridging the gap between consumer and professional needs. Their range of durable, waterproof devices with a long-lasting battery life promises enhanced productivity and security at a competitive price point, challenging the established brands. Moreover, Crosscall is the first and only brand to offer a 5-year warranty on smartphones and tablets, with the competition trailing far behind.

Crosscall’s offer covers not only the hardware but also the software and services. In the past, the firm’s clients were impressed by the personalised service implementing solutions perfectly tailored to their needs. Special features such as pre-licensed PTT or scanning solutions have been developed over the years to satisfy client needs.

The brand’s smartphones and tablets, enhanced by an ecosystem of accessories and customisable B2B applications, provide tailored solutions that boost business operations in any setting, including rough outdoor conditions. Furthermore, every device that Crosscall offers in the UK and Ireland is Android Enterprise Recommended certified.

Unmatched options, reliability, and assistance

As highlighted by Matthew Burchell, Crosscall’s Head of Business Development for the UK & Ireland, “The Crosscall approach is entirely user-centric.” They focus on creating products and services that solve real-world problems with technology. In doing so, they have developed a wide range of rugged, lasting technology, with accessories and services that combine to create an ecosystem suitable for almost any business application.

“Based on our experiences and success in other markets, we can confidently say that we have a solution for almost any use case. Our products are typically chosen by customers who are looking for longevity, security, and innovation. As our technology is built to last in even the most demanding environments, our customers enjoy a competitive TCO and substantial sustainability benefits,” Matthew Burchell continued. “Ci Distribution will be a vital partner in making this project a success.”

“At Ci Distribution, we are very excited about our partnership with Crosscall. We believe this collaboration will bring immense benefits to our customers, granting them access to state-of-the-art rugged technology that improves their business operations,” stated Jon Atherton, Group Sales Director of Ci Distribution. “Together, we aim to provide customers with reliability, security, assistance, and unmatched options in an elegant package. We look forward to the journey ahead.”

About Ci Distribution

Ci Distribution connects manufacturers with the world’s cutting-edge technology, offering a wide range of industry-leading products and solutions through a team of experts. With trust built over 30 partnerships, we ensure high-quality products reach the market. Our Basingstoke team provides the most in-depth knowledge on rugged solutions, servicing over 600 resellers each year, while our Telford office focuses on traditional IT, from gaming to security products.

About Crosscall

Renowned for innovative, rugged mobile solutions, Crosscall continues its international development and announces its strategic expansion into the UK and Ireland. Crosscall, the creator of the outdoor mobile technology market, offers waterproof, durable and highly autonomous smartphones and tablets. Cyril Vidal created the leading European company in 2009 to answer his specific needs, as no existing mobiles met his expectations. Today, the brand has sold over 4,5 million devices in more than 26 countries, including South Africa.

To learn more about Crosscall products, reach out to our dedicated Rugged team at 01256378208 or email rugged@cidistribution.com.

UK-based value-added distributor Ci Distribution has partnered with Man & Machine, a leading provider of IT hygiene solutions, specialising in innovative products like hygienic keyboards and mice. This collaboration promises enhanced offerings for customers of both Ci Distribution and Man & Machine, bringing a range of benefits, including competitive pricing, participation in manufacturer campaigns, expert project support, and close collaboration in pre-sales and after-sales services. 

The alliance between Ci Distribution and Man & Machine promises to redefine hygiene standards across a multitude of industries, ensuring customers from healthcare, food production, research, public spaces, manufacturing, and education sectors benefit from unparalleled cleanliness and operational excellence. By leveraging state-of-the-art technology and industry expertise, this collaboration aims to address the diverse hygiene challenges faced by different sectors, empowering organisations to maintain pristine environments while optimising productivity and safety.

“We are pleased about the start of the cooperation with Ci Distribution and see this as a strengthening of our market presence,” Geraldien de Louwere-Schasfoort, Europe Chief Man & Machine, comments on the new partnership and adds: “The good networking between Ci Distribution and its specialist retail partners is offering many advantages for Man & Machine.”

“This partnership is not merely about products; it is about delivering tailored solutions that meet the evolving needs of diverse industries,” said Jon Atherton, Group Sales Director of Ci Distribution. “It stands as a testament to the exceptional quality, efficiency, and value Ci Distribution offers. We are happy to announce the commencement of our collaboration with Man & Machine.”

Who benefits from this partnership?

Healthcare facilities: Hospitals, clinics, dental practices and medical offices use hygienic keyboards and mice to prevent the spread of infections and maintain a sterile environment.

Food industry: Restaurants, food processing plants, and commercial kitchens utilise hygienic peripherals to comply with food safety regulations and prevent cross-contamination.

Pharmaceutical industry: Those producing medication in aseptic cleanroom manufacturing environments use hygienic keyboards and mice to keep sterile conditions intact. 

Laboratories: Research laboratories and clean room environments require hygienic equipment to avoid introducing contaminants into experiments or sensitive processes.

Public spaces: Some public spaces, such as libraries, internet cafes, and shared workspaces, can opt for hygienic peripherals to promote cleanliness and minimise the risk of spreading germs among users.

Industrial settings: Manufacturing facilities and industrial environments can use hygienic keyboards and mice to maintain cleanliness in areas where regular keyboards and mice could be exposed to dust, chemicals, or other contaminants.

Educational institutions: Schools and universities can deploy hygienic peripherals in computer labs or classrooms to promote good hygiene practices among students and staff.

About Ci Distribution

Ci Distribution connects manufacturers with the world’s cutting-edge technology, offering a wide range of industry-leading products and solutions through a team of experts. With trust built over 30 partnerships, we ensure high-quality products reach the market. Our Basingstoke team provides the most in-depth knowledge on rugged solutions, servicing over 600 resellers each year, while our Telford office focuses on traditional IT, from gaming to security products.

About Man & Machine

Man & Machine has been manufacturing speciality hardware products since 1982. Today, waterproof keyboards and mice form the core of the product range. Man & Machine prides itself on producing quality products designed for the best user experience.

To learn more about Man & Machine products, reach out to our dedicated team at 01256378208 or email rugged@cidistribution.com.

Prowise, a leading international player in education digitisation, has announced the launch of a new distribution partnership in the UK. The company has decided to move from a partner model to a distribution model, where they will partner with a reputable distributor for the UK market.

This strategic shift to a distribution model is the result of an extensive analysis of Prowise’s business processes and growth ambitions. It offers significant benefits for both the company and its UK partners and end customers. Ci Distribution is committed to ensuring the highest quality standards for the supply of Prowise digital whiteboards and related hardware and software. Prowise’s UK service organisation will also be acquired. 

Dual Win Situation

The partnership with Ci Distribution offers further opportunities to grow the Prowise brand through CI’s existing distribution network, expanded by the current Prowise partner network. “Our new distribution partner has been selected based on their expertise, reliability, and dedication to customer service. We are confident that they will be a valuable asset to our company and will realise further growth in the UK together with the partners,” says Liesbeth Ahrens, CSO of Prowise.

Ahrens thanks her valued customers, partners and stakeholders for their continued support and trust. She looks forward to working successfully with the new distributor and delivering outstanding products and services to customers around the UK.

About Prowise

Prowise is a leading global company investing in innovation, quality and reliability in digital learning solutions. Using self-developed touchscreens, devices and user-friendly software, Prowise makes learning more accessible, effective and fun. Over 20,000 schools, 500,000 teachers and hundreds of companies in 26 countries now use Prowise solutions. Prowise has been active in the UK since 2011 and, in the Benelux and Germany, employs 240 passionate employees.

About Ci Distribution

Ci Distribution is an IT Distribution company based in Basingstoke with satellite offices in Telford. Ci Distribution is part of the Centerprise International Group of companies. A team of industry-experienced individuals working together to rapidly grow a thriving and exciting portfolio of products.

Resellers interested in Prowise’s full range of solutions can now connect directly with Ci Distribution at 01256378208.

Ci Distribution is now  the new official distribution partner for ASUS’ gaming range of laptops.

Jon Atherton, Director at Ci Distribution, said: “Partnering with ASUS into Ci Distribution’s portfolio of products will only strengthen the offerings we provide to all our customers, both existing and new. It is very exciting times at CiD and the opportunity to work with another Tier 1 brand like ASUS, whose branding, value and partnership is massive news as we continue on our quest to ruffle the incumbent distribution players”

Ciprian Donciu, Asus Country Head, said: “We are delighted to announce our partnership with Ci Distribution. We expect 2022 to be a year of continued demand and growth for Gaming Notebooks, and we are pleased to have found a partner to match our ambitions for growth – CI Distribution have an outstanding reputation, both in etail and independent retail. We are enthused by their energy and desire to partner with Asus. We look forward to collaborating with them both now and in the future.”

Vendor Manager at Ci Distribution, Iain Gillogaley, said: “We are thrilled and excited to onboard ASUS as a Partner for Ci Distribution’s channel. ASUS have a revered gaming portfolio and will further strengthen our product offering within this sector. The brand and products are in great demand with our partners, so this is great news.”

“The Partnership with Asus enhances our portfolio and offering on Gaming Laptops. Excited to be working with the Asus Team and providing a strong Distribution offering for the lineup going forward.    Launching in January 2022 is ideal with so many range refreshes on offer it creates a real reason to buy and get involved,” said Darren Perks, Sales Manager, Ci Distribution.

EIZO Limited, the UK subsidiary of Japanese visual technology company EIZO Corporation, has partnered with IT provider Ci Distribution.

The agreement involves the distribution of EIZO’s extensive visual technology solutions to Ci Distribution’s strong and varied customer base, including the UK public sector, private sector and MOD. 

EIZO has been designing and building visual technology solutions for over 50 years. The new distribution relationship marks a huge step forward for the monitor brand as it starts to reach out to new vertical industries, increases its product portfolio to the wider UK market, and allows for the implementation of new strategies, helping towards the continued growth of the business. 

“We are really excited about this new relationship. Ci’s expertise in sectors such as Defence, Central and Local Government, Emergency Services and Security perfectly complements the emerging growth sectors for EIZO Limited,” commented Jenny Hamm, sales manager at EIZO Limited.

“EIZO is recognised for its innovation, reliability and environmental consideration and has a broad range of monitors and complementary visual technologies, while Ci Distribution has the perfect experience and customer relationships to position EIZO’s technology as a stand-alone, or to complete solutions with their other vendor technologies. I believe this relationship is an important step in continuing our business growth with a long-term strategic partnership.”

To learn more about EIZO products, reach out to our dedicated team at 0125673800 or email sales@cidistribution.com.

MSI and CI Distribution are embarking on a new partnership, by which Ci Distribution will now be a distributor of MSI’s latest Gaming Peripherals in the UK.

As the winner of the 2021 PCR Gaming Peripheral Vendor of the Year award, MSI’s relatively new product line has grown rapidly within the last few years.

MSI UK Gaming Peripherals Product Manager Adrian Liu said: “With our award winning gaming peripherals range now available Ci Distribution, not only does it strengthens the MSI ecosystem, it also allows our reseller partners whom are currently reselling MSI products from CiD to easily introduce MSI gaming peripheral range to their business as they are all best compatible with the MSI products and MSI CENTER software, The brand new MSI CENTER software offers user friendly customisation and system feature all within one application, whether you want to customise your Keyboard, Headset or Mice the software will show adjustable features dedicated to MSI gaming peripheral your connecting.”

For more information on the MSI CENTER software, visit: https://www.youtube.com/watch?v=Zh3EYeZ6GHI

“We are delighted to be expanding our portfolio with MSI. Our relationship continues to go from strength to strength, and we aim to build on this even more as we move forward together,” said Jon Atherton, Director Ci Distribution. “Their award-winning portfolio is remarkable and highly regarded across the industry. And combined with the unique MSI CENTER application and the brand profile – we can see MSI growing in this space – the decision to expand into the gaming peripherals was an easy choice to make.”

To learn more about MSI products, reach out to our dedicated team at 0125673800.